Ethnographic methods by karen oreilly, 2005 online research. Three sole authored books on visual methods, published in 2001 by marcus banks, gillian rose, and sarah pink, may meet this need. Ethnography refers to both the data gathering of anthropology and the development of analysis of specific peoples, settings, or ways of life. Reflections on the use of visual methods in a qualitative. Each section of the book is followed by exemplars of autoethnographic writing. Nick van hear, centre on migration, policy and society compas, university of oxford this book offers a thoughtprovoking and timely revision of anthropological methods on mobility. The first involves the addition of images including video and film to ethnographic studies, to enhance the communication of anthropological observations and insights through the use of photography, film, and video. This feature provides a general introduction to ethnographic methods of research with a particular focus on participant observation. Visual anthropology is a subfield of social anthropology that is concerned, in part, with the study and production of ethnographic photography, film and, since the mid1990s, new media. Ethnographic photography continued to be used, however, less for analysis and more for context. Marcus banks is professor of visual anthropoloigy at the university of oxford. This text provides methodological perspectives from a range of scholars across disciplines. It also provides valuable reading for researchers and postgraduates. Pink draws on research and paradigms from anthropology, sociology, cultural studies, photographic studies and media studies to describe visual methods in the qualitative paradigm.
She criticizes the literature on visual research methods as being too prescriptive with regard to how visual data should be gathered and analyzed. Ethnography isnt a prescribed set of methods its a methodology that acknowledges the complexity of human experience and the need to research it by close and sustained observation of human behaviour. Sarah pink adopts the viewpoint that visual research methods should be rooted in a critical understanding of local and academic visual cultures, the visual media. The wiley handbook of ethnography of education wiley. Ethnographic methods originate from the social sciences, particularly anthropology, and are about immersing yourself in a particular setting usually in business research a company or other organization and. Doing sensory ethnography 1 situating sensory ethnography. Qualitative research general social research methods sociological research. This is a book about research that takes the challenge of the internet seriously, that rises above disciplinary difference and points to new directions for social research. First, i outline its continuities and departures from existing ethnographic methodologies. Although sometimes wrongly conflated with ethnographic film, visual anthropology encompasses much more, including the anthropological. The book provides a foundation for thinking about visual ethnography and.
My own section in it is called doing visual ethnography is included in pages 2226 the conceptual position of my contribution is that fieldwork comprises a core complex of methodological tools, has long been the bedrock of validation for passage into professional anthropology and. Responses to ethnographic photographs of a rural farm community were recorded during group interview sessions. This book began life as a conversation about the demands and rewards of teaching ethnographic methods within education. Read the fulltext online edition of ethnographic methods 2005. Visual ethnography and its applications in ethnographic. Visual ethnography is indexed in scopus and web of science. Images, media, and representation in research, pink 2001 provides the reader with an explanation of an innovative and interesting ethnographic method. More recently it has been used by historians of science and visual culture. The book is a clear and plainly written introduction to ethnographic methods and gives useful directions so readers can get a deeper understanding of the subject through further reading and suggested practical experience, one of the best improvements of this second edition. Ethnographic methods second edition loughborough university. Again, these provide a wide range of examples of what autoethnography might look like, including performative, musical, poetic, visual and narrative representations. Those already proficient in ethnographic methods will find doing visual ethnography a foray into what should be an increasingly normative terrain and what is certainly a muchneeded addition to the literature.
But video ethnography in the contemporary sense is no more than three decades old. Visual anthropology is a much needed comprehensive text that makes a convincing case for the intellectual as well as pedagogical value of ethnographic film and other visual. Visual ethnography e riconosciuta come rivista di classe a, macrosettore 11a5. They will be challenged to simultaneously take on new methodological conceits and their application beyond traditional. Through the early 1900s until the 1950s, mainstream anthropology, distrustful of visual methods, rejected them. From academia to intervention in this chapter, i situate sensory ethnography in two ways. Observational ethnography is undoubtedly the oldest form of social research, since people made careful observations and communicated these to others before the invention of writing. All i can say is that i wish i had known of this methodology when i was doing cultural. The anthropological comic book an alternative way of reaching the audience.
The book provides a foundation for thinking about visual ethnography and introduces the practical and theoretical issues relating to the visual and digital technologies used in the field. For several weeks now, guest contributors have been writing about various aspects of graphic anthropology and by graphic we mean drawing in general, and comics in particular, from visual culture to visual communication, and from ethnographic method to dissemination device. Advances in visual methodology sage publications ltd. Images, media, and representation in research by sarah pink abstract in doing visual ethnography. Visual ethnography is a research methodology that brings.
The theorizing ethnography book series seeks to reorient ethnographic engagements across disciplines, methods and ways of knowing. I hope to bring some clarity and consensus to our understanding how visual ethnography can be an adequate research tool for. Having completed a doctorate in social anthropology at the university of cambridge, with a study of jain people in england and india, he trained as an ethnographic documentary filmmaker at the national film and television school, beaconsfield. The researcher suggested that various visual arts composition could be engaged in enhancing the quality of visual ethnography images and be part of the ethnographic painting. The method builds on earlier examinations of the unique properties of photographic articulation, interpretation and use, employing the inherent ambiguities of photographic imagery. Visual ethnography publishes two issues per year with articles in english, italian, french, spanish and portuguese. Photography, video, cultures and individuals images are everywhere. As we compared notes, we realised that we had rather different approaches to ethnographic research, and that these were grounded in our own training and apprenticeship. This is the final post in a blog series called graphic adventures in anthropology. By focusing on ethnography as a point of tension between abstract thinking and situated lifeworlds, the series promotes ethnographic method and writing as an analytical form that is always partial, openended and epistemologically querying. Pulls together books, book chapters, and articles on specific social science methods.
There are an increasing number of studies that draw on visual research methods to investigate domestic practices and consumption pink, 2012. Visual anthropology is an academic subfield of anthropology that has two distinct but intersecting aims. Doing ethnography ethnography guides at penn libraries. Photography as a performance holm forum qualitative. Introduction in this issue, we explore the use of visual materials in social sciences through experimental, creative and critical methodologies. This book, in both its form and content, breaks with the traditional way of presenting ethnography. Ethnographic movies span the history of filmmaking itself.
This innovative book examines and introduces cutting edge visual methods in. They permeate our academic work, everyday lives, conversations see pink 1997a. Visual ethnography, thick description and cultural. This new edition of karen oreillys popular ethnographic methods provides a. As a methodology, visual ethnography is able to guide the design of research as well as the methods to choose for data collection. Visual ethnography seeks to provoke a deeper reflexive engagement in the ethnographic search for meaning and understanding in educational processes. Practicing ethnography a student guide to method and. Rubin, working with stories in your community or o. Ethnographic research research methodologies for the. Introduction photography, video and hypermedia are becoming increasingly incorporated into the work of ethnographers as cultural texts, as representations of ethnographic knowledge and as sites of cultural production, social interaction and individual experience that themselves constitute. In addition, the book problematizes issues such as representation, interpretation, and knowledge in the social sciences. There are many methods available to conduct visual ethnography.
Visual anthropology master at the arctic university of norway. Ethnographic methods by karen oreilly, 2005 online. Pdf practical ethnography download full pdf book download. Author sarah pink adopts the viewpoint that visual research methods should be rooted in a critical understanding of local and academic visual cultures, the. Ethnographic filmmaking became more common through the 1970s and 1980s, despite the move away from applied anthropology. A treasury of rich insights into methods on the move that will inspire a new generation of mobility researchers in our burgeoning field. Pink intends to situate this book outside of the history of the extant literature on visual research methods. My own section in it is called doing visual ethnography is included in pages 2226 the conceptual position of my contribution is that fieldwork comprises a core complex of methodological tools, has long been the bedrock of validation for passage into professional anthropology and to the terrain in which data are gathered. In this comprehensive, yet concise introduction, karen oreilly introduces the reader to the technical.
Friction as a metaphor for the diverse and conflicting social interactions that make up our contemporary world. This engaging and accessible book succinctly covers aspects of the research process that are often belabored or overlooked in other methods textbooks. Ethnographic research methods other methods strategies in community studies films, videos and photographs have a long history in anthropology, called visual anthropology, or film ethnography. This book is a musthave for students and researchers across the social. Practicing ethnography is an excellent introductory text for undergraduate students who are embarking on ethnographic research for the first time. Drawing upon her original research and the experiences of other ethnographers, author sarah pink once again challenges our understanding of the world and sets new agendas for visual ethnography by.
Those already proficient in ethnographic methods will find doing visual ethnography a foray into what should be an increasingly normative. Rob walker, emeritus professor, university of east anglia. It involves the application of the full range of methods available to any researcher in a way that is obvious to common sense, is close to the way we all make sense of the world around us in our daily lives, and yet can be scientifically rigorous and systematic at the same time. It relies on film and photographs to capture daily life of the group under study. The anthropological comic book an alternative way of. A stateoftheart reference on educational ethnography edited by leading journal editors. This book provides reliable research methods from the systematic gathering of data through analysis of photographic records to transfer of insights to ethnographic records, with an emphasis on developing the skills of thorough observation rather than on technical skill. Sarahs other recent books include doing visual ethnography 3rd edition 20, situating everyday life 2012 and advances in visual methodology 2012.
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